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Services Provided By Branding Tools: Advertising:
- Print (newspapers, magazines, brochures)
- Direct Response (mail, online, infomercials)
- Electronic (tv,radio,video)
- Digital (web site development, content development, blogging, SEO, target subject campaigns, keyword, banners)
Public Relations:
- Strategic Counseling
- Media Relations, Events & Planning
- Digital Social Networking Programs
- Corporate Product Publicity
- Product Launches
- Product Placements
- Trade Show/Special Event Planning & Execution
Sales Promotion:
- Point of Purchase Promotions
- Demonstrations & Trial Stimulation
- Trade Show Exhibits
- Affiliate and Co-Branding Programs
- Incentives and Promotions
- Packaging Inserts, In Store Displays
Marketing:
- Marketing Plan Creation
- Market Research
- New Product Concepts, Naming & Development
- Product Positioning
- Customer Relationship Management
- Loyalty Programs
- Investor Relations
- Corporate Communication
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What Branding Tools can do for YOU:
- Identify your prospective customers & audience
- Create a plan (strategy and tactics)
- Transform the benefits of your product/service into a promise
- Distill your messages into a single, powerful, memorable “claim to fame.”
- Execute the plan... with out of the box, pragmatic, guerrilla, viral, take no prisoners, heat-seeking creative in all media.
Branding is not the “sizzle” on your company’s "steak." It is the source, cut, quality, freshness, color, aroma, price, preparation and presention of your "steak." Branding is the process by which people understand and develop a relationship with your company’s personality, services and/or products. Branding is about your identity as a company. What you stand for. How you work. What you sell. Whether you keep your promises and fulfil the expectations you create. "Branding takes vision, effort, consistency, discipline and investment." -- Dana Johnston,Branding Tools' Marketing Ninja
advertising — public relations — sales promotion
direct response — digital media — market research
new product development — marketing strategy
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