Branding Tools, the growth factor for your business Branding Tools: Smarter branding means better return on investment

 

"If you can't outspend your
competition, outsmart them."

Dana Johnston,
Branding Tools' Marketing Ninja

  • advertising (traditional, digital, direct)
  • web development (design, SEO, navigation, content)
  • public relations (social networking, digital, blogging, traditional media)
  • market strategy and positioning
  • market research
  • new product development
  • sales promotion
  • trade show presence
   
Branding Tools: Get more bang for your marketing bucks
 

You know you need better branding when:

  • You want to grow your business

  • You want to increase your profitability

  • You want to gain market share

  • You’re a startup

  • You want to introduce a new product

  
 
What Is Branding?

Branding is the process by which people understand and develop a relationship with your company’s personality, services and/or products.

Branding is about your identity as a company. What you stand for. How you work. What you sell. Whether you keep your promises and fulfil the expectations you create.

Branding is not the “sizzle” on your company’s "steak." It is the source, cut, quality, freshness, color, aroma, price, preparation and presention of your "steak."

Branding takes vision, effort, consistency, discipline and investment.

 

What we can do for YOU:

  • Identify your prospective customers & audience

  • Create a plan (strategy and tactics)

  • Transform the benefits of your product/service into a promise

  • Distill your messages into a single, powerful, memorable “claim to fame.”

  • Execute the plan:

    With out of the box, pragmatic, guerrilla, viral, take no prisoners,

    heat-seeking creative in all media.

    • Influence shoppers choices with Branding Tools
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    Branding Tools is an especially resourceful and creative advertising and public relations agency in New York that specializes in maximizing return on investment for its clients, who are often agile corporations, entrepreneurs, new product developers, and startups.  For immediate attention to the needs of your business, please click here.
    ©2009 Dana Johnston. All rights reserved. Keywords: Branding Tools, advertising agency, public relations agency, advertising, public relations, digital marketing, corporate communications, branding, SEO, content development, sales promotion, digital social networking, positioning, branding, ad agency, NY, Dana Johnston, new product development, digital social networking, twittering