"If you can't outspend your competition, outsmart them."

Dana Johnston,
Founder: Branding Tools

• Identify your prospective customers & audience
• Create a plan (strategy & tactics)
• Transform the benefits of your product/service into a promise
• Distill your messages into a single, powerful, memorable “claim to fame.”
• Execute the plan... with out of the box, pragmatic, guerrilla, viral, take no prisoners, heat-seeking creative in all media.
  

Advertising:

• Print (newspapers, magazines, brochures)
  
• Direct Response (mail, online, infomercials)
  
• Electronic (tv,radio,video)
  
• Digital (web site development, content development, blogging, SEO, target subject campaigns, keyword, banners)

Public Relations:

• Strategic Counseling
  
• Media Relations, Events & Planning
  
• Digital Social Networking Programs
  
• Corporate or Product Publicity
  
• Product Launches
  
• Product Placements
  
• Trade Show/Special Event Planning & Execution
• Investor Relations
  
• Corporate Communication

Sales Promotion:

• Point of Purchase Promotions
  
• Demonstrations & Trial Stimulation
  
• Trade Show Exhibits
  
• Affiliate and Co-Branding Programs
  
• Incentives and Promotions
  
• Packaging Inserts, In Store Displays

Marketing:

• Marketing Plan Creation
  
• Market Research
  
• New Product Concepts, Naming & Development
  
• Product Positioning
  
• Customer Relationship Management
  
• Loyalty Programs
  

Branding Tools is a highly resourceful and creative full service advertising and public relations agency that specializes in maximizing return on investment for clients, who are often agile corporations, entrepreneurs, new product developers, and startups.  For immediate attention to the needs of your business, please click here.


©2009 Dana Johnston. All rights reserved. Keywords: Branding Tools, advertising agency, public relations agency, advertising, public relations, digital marketing, corporate communications, branding, SEO, content development, sales promotion, digital social networking, positioning, branding, ad agency, NY, Dana Johnston, new product development, ecommerce management, twittering.